I recently completed a Teach Online Certificate, further developing my understanding of communication, engagement, course design, community-building, and leadership in online environments. The certificate has strengthened my approach to online teaching, but its value extends beyond education. As I worked through the material, I repeatedly saw connections to my experience in marketing and to the…

Data is everywhere. It informs the decisions businesses make, the strategies teams pursue, and the stories organizations tell about performance, customers, markets, and opportunities. Every dashboard, every quarterly deck, every strategy memo now leans on some pile of numbers to make its case. And yet, for all the data at our fingertips, having it and…

Artificial intelligence has fundamentally changed how people discover information online, but after attending the American Marketing Association’s SEO and AI Search: Challenges, Opportunities and New Strategies for Visibility, led by practitioners, researchers, and educators, I learned more about how AI is shifting the digital marketing landscape. Current conversations about marketing are often around SEO in…

This week, I took Dr. Fei-Fei Li’s MasterClass, AI’s Future—And Yours. I’ve been working in marketing across construction, tech, and finance, and have heard over the last few years how AI is going to take away our jobs and lifestyle or, how AI is creating a “technological utopia.” I can attest to Fei-Fei Li’s claim…

No matter what industry you’re in, you must collect the right data to drive your marketing strategy. With over 10 years in marketing, I’ve often been asked to “justify the spend” on customer engagement, social media marketing, brand exposure, and questioned about “how does social/web/in-person engagement drive revenue?” Well, to help equip me in the…

If you’ve ever wondered what makes communication truly resonate, I invite you to read on. I’m sharing three lessons that have shaped how I write, speak, and connect — lessons learned through both success and reflection. In 2024, I was named the Platinum Winner for Best Public Relations in the Waterloo Region Record Readers’ Choice…

If you’re in digital marketing, content strategy, or marketing communications, mastering SEO is no longer optional. It’s essential. After completing the HubSpot SEO Certification, I gained a stronger understanding of the technical foundations. As a Marketing Communications Manager, I also developed a strategic mindset. Both are required to create content that not only ranks but…

Introduction Search engine optimization (SEO) is a core pillar of any effective digital marketing strategy. To enhance your expertise, obtaining the Moz SEO Essentials Certification can be a beneficial step. Most customers find a product or company through a search engine. This makes it an important skill to develop as a digital marketer. After completing…

Kendrick Lamar’s Super Bowl 59 halftime show wasn’t just a performance—it was an urgent, visual narrative about race, power, and survival in America. Through symbolic set design, precise choreography, and striking social commentary, Lamar transformed the Super Bowl stage into a metaphor for systemic oppression, highlighting themes of resilience, cultural assertion, and the struggle for…