Dr. Pope is a powerful new voice on the ways racial and cultural heritage together with social and national influences can contextualize and impact personal identities and commercial brands. A captivating public speaker and respected authority in various industries, she has also served as a guest lecturer at prestigious institutions including the University of Southern California. Her career began in communications and was built on her extensive work in branding and marketing management for international companies. In her academic journey, Dr. Pope has consistently sought to bridge cultural gaps and advocate for underrepresented communities. Her studies on the social media branding of major pop artists like Justin Bieber and Drake covered profound explorations on the intersectionality of identity, representation, and authenticity, fueled by growing up in Canada but having great grandparents from India and parents from Trinidad. This laid the foundation for her thesis and led to her compelling TEDx Talk where she candidly discussed the challenges of being a woman and visible minority in different spheres, including in a small-town in Ontario, corporate boardrooms, and academia.