Blog
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7 things I learned from the Yoast SEO tutorial (That apply to any website)
The Complete Yoast SEO Tutorial 2025 is an extensive, product-focused walkthrough that teaches users how to install and optimize the Yoast plugin within a WordPress environment. But beyond the product, the tutorial delivers a clear and current roadmap to what modern SEO actually looks like in practice. The seven takeaways I outline here go far…
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From stage to strategy: What modelling taught me about branding, storytelling and ‘being a product’
As a Marketing and Communications Manager for a global tech company, I spend my days crafting narratives, developing strategic campaigns, and helping people and brands show up as their best, most compelling selves. My work blends storytelling, presentation, and identity—because in marketing, how something is presented is just as important as what is being said.…
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What I learned from LinkedIn Ads Playbook webinar
On March 12—right after a conversation about driving real impact—I attended Hootsuite’s LinkedIn Ads Playbook webinar. The session unpacked how to strategically align organic and paid content on LinkedIn to create more than engagement: measurable business results. As the Marketing Communications Manager at Trackunit, I manage all our corporate social media accounts—LinkedIn, Facebook, Instagram, YouTube,…
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Digital Marketing 2025: Key Insights for Professionals
With over a decade of experience in marketing and communications, I’ve learned that staying relevant in digital marketing requires constant learning. While I’ve worked extensively in content strategy, social media, and email marketing, I’m humbled enough to know that I don’t know everything. That’s why I picked up Digital Marketing 2025: Guide for Beginners. Going…
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The Power of Brand Storytelling: A Critical Look at “Start with Why”
Simon Sinek’s Start with Why shows how effective brand storytelling, anchored in a company’s “why,” builds loyalty and long-term success. Through real-world examples, such as Apple’s marketing strategy, Sinek illustrates how effective storytelling and emotional connection define impactful brands. However, while the book offers valuable insights, it oversimplifies cultural nuances and raises concerns about fostering…