Industry Employment:
Marketing, Branding & Communications
I seamlessly integrated theoretical knowledge from my Ph.D. with hands-on experience in my professional work as a Marketer. Nurturing a proficiency in digital media and campaign management, I’ve worked across diverse industries, from construction and software to finance and merchandising, in marketing, branding, and communication. As a minority woman navigating predominantly white male domains, I champion diverse representation in my strategic marketing and brand management, with a commitment to inclusivity and empowerment. My story is one of resilience, expertise, and a relentless pursuit of breaking barriers in every industry I touch.
Quick History of Marketing, Branding, and Communications Employment
Marketing & Communications Manager at a global scale at Trackunit
Marketing Manager of North America at Trackunit
Marketing Executive at Answerconnect/AnywhereWorks
Brand Coordinator at Sendinblue
Communications Coordinator at Connor Clark & Lunn Private Capital
Strategic Account Manager at Investing News Network
Blog Manager/ Editor at TimeDoctor/Staff.com
Product Assistant Manager Summer Student Floater at Home Hardware Stores Limited
Product Imager at Home Hardware Stores Limited
Project Manager at Home Hardware Stores Limited
Administrative Assistant – Centre of Career Action at the University of Waterloo
Current Role: Marketing & Communications Manager
For a global telematics company in construction
I play a pivotal role in shaping the company’s global narrative, driving engagement through strategic messaging, content creation, and collaboration with internal teams and external partners, ultimately enhancing Trackunit’s brand presence and industry influence.
Key Responsibilities:
- Messaging: Ensure messaging effectiveness and consistency across various channels, aligning with the overall communication strategy and reflecting the brand’s tone of voice.
- Public Relations: Support the development of PR plans, managing PR agencies internationally to enhance Trackunit’s global presence.
- Content Production: Produce and update content for multiple channels including websites, podcasts, social media, newsletters, presentations, catalogs, leaflets, ads, and white papers.
- Coordination: Collaborate with external partners for copywriting, photography, and creative work, ensuring alignment with brand guidelines.
- Editorial Work: Write and edit high-quality editorial content for diverse platforms, ranging from press releases to blogs and video content.
- Strategy Development: Contribute to developing and implementing communication and content strategies.
- Localization: Assist in localizing key assets and communication materials for main markets, ensuring global messaging is tailored to regional preferences.
- Asset Management: Coordinate and manage print and marketing assets for sales, customer success, and management teams.
- Internal Communication: Support internal communication efforts to foster unity and engagement among Trackunit employees.
- Thought Leadership: Drive thought leadership activities by co-creating and publishing strategic communications for leadership forums and top management meetings.
Exceptional written and verbal communication skills with a keen eye for detail, strong project management abilities, proficiency in content creation tools including HubSpot and WordPress, collaborative team player with external partners, and a strategic, innovative thinker.
One of my personal goals for 2025 was to invest in continuous learning by reading a marketing, branding, or communications book, attending a workshop or webinar, or enrolling in a relevant course each month. In pursuit of this goal, I completed several insightful reads: the Digital Marketing 2025: Guide for Beginners book (read my review here) and the leadership book Start with the Why (read my review here). I also explored practical applications through webinars: read what I learned from the LinkedIn Ads Playbook in 2025. You can explore all of my written work here including some work that may seem conventionally unrelated, like the CMTC Modelling and Talent Competition I entered, and described as relevant to my current marketing career here.
I recently obtained a Search Engine Optimization Certification from HubSpot Academy.
From understanding how to build backlink profiles and optimize meta descriptions, to implementing topic clusters, structured data, and mobile-first indexing best practices, this certification sharpened my expertise in: SEO strategy, Digital marketing fundamentals, Technical site structure, Keyword research and ranking signals, and Content optimization and analytics.
📍What’s next? In my Marketing Communications Manager role at Trackunit, I plan to immediately apply these insights by: Optimizing our top 20 articles for improved search visibility, Creating tactical, data-informed content designed to rank, and Continuing to refine our digital content strategy with SEO front of mind.
🎯 Long term, I’m committed to growing in this space & learning more advanced SEO tools and techniques, staying current with search algorithm changes, and integrating SEO more deeply into my marketing communications career.
Deep dive into my employment history
Marketing Manager of North America
For a global telematics company in construction
✔️ Strategic Event Management: Successfully organized the company’s presence at the largest construction and rental events in North America. I managed budgets, booth creation, shipping, swag purchasing, promotional initiatives, marketing materials, catering, reservations, email and social media content creation and scheduling, digital and print ad creation, webpage management, venue logistics and coordinated over 20 company attendees arriving from several international locations.
✔️ Social Media Mastery: Demonstrated expertise in managing and enhancing the company’s social media footprint across platforms. (Helped company reach 10K followers on LinkedIn in less than a year).
✔️ Employer Branding Authority: Optimized employer branding by creating LinkedIn guidelines, email signatures, and impactful design strategies.
✔️ Dynamic Content Creator: Exceptional writing and editing skills, crafting thought leadership articles and market reviews shared on the company’s website, social media, newsletters, and media.
Marketing Executive
For 24/7 live answering services in different industry sectors.
✔️ Relationships Manager: Managed international teams and maintained positive relationships with stakeholders in the U.S., U.K., India, and Canada across three B2B answering brands (AnswerConnect U.S., AnswerConnect Canada, and SignMore).
✔️ Company Launch Coordinator: Played a key role in the launch of SignMore, a real-estate answering service, contributing to its successful introduction to the market in 2022.
✔️ Promotional Messaging Strategist: Spearheaded promotional efforts for AnswerConnect, resulting in the company being acknowledged as the preferred vendor by IFA. Involved in the design of a new booth, press releases, and marketing materials.
✔️ Creative Strategist for Award-Winning Campaign: Played a critical role in creating a company-wide video campaign “Pledge People, Not Bots” which won the 2022 Gold Marketing Campaign of the Year Stevie Award and achieved over 1,000,000 views on YouTube.
✔️ Branding Professional: Supported the production of high-quality content for a variety of B2B purposes, including emails, webinars, blogs, web pages, social media posts, and print and digital ads.
✔️ Partnership Manager: Owned a monthly partnership initiative to secure a viable organization to partner with each month.
Brand Coordinator
For marketing automation platform.
✔️ Campaign Manager: Planned and executed impactful branding and marketing campaigns.
✔️ Analytics Reporter: Generated detailed performance reports for social media campaigns on LinkedIn, Twitter, Facebook, Instagram, and TikTok.
✔️ Cross-Channel Content Creator: Collaborated with internal teams and external partners to create compelling content for advertisement placements in newsletters and podcasts.
✔️ Content Calendar Manager: Contributed to the creation and maintenance of the marketing content calendar, encompassing various social media platforms, blog posts, and promotional emails.
✔️ Competitor and Trend Analyst: Conducted competitor research to stay abreast of industry trends and identified current marketing and social media trends.
✔️ Partnership Manager: Facilitated brand partnerships between Sendinblue and external companies, fostering collaborative opportunities for mutual growth.
Communications Coordinator
For investment management firm.
✔️ Website Manager: Worked with manager to maintain, enhance, and redevelop the website during company-wide re-branding process, ensuring an optimized online presence.
✔️ Brand Strategist: Spearheaded the maintenance and update of all sales materials during company re-branding process, focusing on a refreshed design to align with contemporary trends and company branding.
✔️ Email Communication Coordinator: Crafted and executed centralized email communications, utilizing design and reporting skills for effective stakeholder engagement.
✔️ Intranet Content Organizer: Played a pivotal role in posting and organizing content on the company’s Intranet portal, ensuring seamless access to internal resources and information.
✔️ Market & Competitor Analyst: Actively monitored competitor and market intelligence initiatives, staying informed about industry trends and emerging opportunities.
✔️ LinkedIn Manager: Led the design, development, and maintenance of the LinkedIn corporate page. Ensured investment professionals and clients had access to accurate and up-to-date information about the firm’s services.
Strategic Account Manager
News network for investment in various industries.
✔️ Client Acquisition Specialist: Won and maintained sales contracts in technology, life science, and resource sectors, utilizing social media and marketing knowledge.
✔️ Sales Manager: Effectively managed sales, surpassing targets and contributing to revenue growth, totaling over $1.2 million.
✔️ Strategic Marketing Collaborator: Worked closely with the production team to implement, manage, and optimize strategic marketing and lead generation campaigns.
✔️ Communication Specialist: Enhanced brand visibility and engagement through activities like managing CEO interviews over the phone and on camera at trade shows and events, writing press releases, and organizing impactful social media campaigns.
✔️ Project Manager: Leveraged tools such as Hootsuite, Salesforce, Slack, and Trello for efficient team management, daily tasks, and client activity documentation. Applied technical skills in Excel to redesign and optimize company-wide processes, leading to improved communication and accuracy. Designed documents and workflows adopted across multiple teams.
✔️ Client Consultant: Offered consultancy to clients, guiding them on best practices for online marketing to investors.
Blog Editor/ Remote Team Manager
News network for investment in various industries.
✔️ Lead Editor: Served as the lead editor of the workplace productivity blog biz30.timedoctor.com, guiding content strategy and editorial decisions including choosing graphics for posts to enhance visual appeal and engagement.
✔️ SEO Keyword Strategist: Determined marketable keywords and titles, optimizing content for search engine visibility and audience resonance.
✔️ Remote Team Manager: Managed a remote team of writers, overseeing their contributions to consistently produce high-quality and scheduled content.
Product Assistant Manager in Merchandise Services, Student Floater
Largest independent home improvement retailer in Canada.
✔️ Housewares Newsletter Coordinator: While working in Hardware Department, I designed and formatted weekly promotional letters for store owners across the country, strategically using graphics and persuasive writing to boost item visibility and drive customer sales.
✔️ Team Player: Acted as a mediator between internal employees, partner companies, and customers, resolving issues related to products and sales efficiently.
✔️ National Commercial Contributor: Had an opportunity to contribute to storyboard and script writing processes for a national commercial, adding valuable insights and creativity to the project.
Product Imager
Largest independent home improvement retailer in Canada.
✔️ Regulation Compliant Editor: Condensed content adhering to strict regulations, ensuring compliance with company standards and industry guidelines.
✔️ Graphic Designer: Edited images using various software to be used on corporate website and national flyers.
✔️ Product Marketing Content Creation: Condensed information effectively to craft clear and concise product descriptions for various company projects and marketing materials.
Project Manager
Largest independent home improvement retailer in Canada.
✔️ Order Form Manager: Successfully managed 700+ order forms on LinkedIn for company’s Fall 2012 Market, utilizing Microsoft programs such as Word, Excel, and PowerPoint.
✔️ Team Collaborator: Oversaw team members’ contributions across various departments, ensuring seamless collaboration.
✔️ Deadline Adherence: Created and enforced timelines to guarantee the timely and efficient completion of the project.
Administrative Assistant
At the University of Waterloo.
More work experiences
I have also worked as a waitress, grocery store clerk, and tutor while paying for my education.
I have held several teaching positions across multiple universities, colleges, and other academic institutions as a professional educator.
